Softlanding Global:
The Discipline of Going Global

The Definitive United States Expansion Framework

The Softlanding Global framework is a unique and complete program designed to help companies from all over the world successfully expand their businesses to the United States.

A 5-step framework designed to guide companies through the process of raising awareness, preparing for expansion, strategizing, implementing, and gathering feedback.

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STEP 01

Awareness

In this step, the company becomes aware of the opportunities, challenges, and benefits of expanding their business to the United States.

This first step includes:

STEP 02

Readiness

Once the company is aware of the opportunities, challenges, and benefits of expanding their business to the United States, the next step is Readiness.

In this step, the company is:

STEP 03

Strategy Design

Once the company is aware of the opportunities and challenges of the US market and has evaluated their readiness for expansion, the next step is Strategy Design.

Softlanding Global works with the company to:

STEP 04

Implementation

Once the expansion strategy is designed, the next step is Implementation.

Softlanding Global works with the company to:

STEP 05

Feedback

The final –and most dynamic– step of the Softlanding Global framework is Feedback. At this stage, we evaluate the success of the expansion strategy and identify areas for improvement.

The final step includes:

Tracking KPIs, analyzing results, identifying successes and failures, and incorporating feedback into future expansion strategies.

Are you ready to grow?

Here is where failure becomes knowledge + positive ROI.

By following the Softlanding Global Framework, companies from all over the world can successfully expand their businesses to the United States, leveraging our expertise, resources, and network.

Get in touch. We'll match your requirements and needs with a custom made plan just for you.

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