A 5-step framework designed to guide companies through the process of raising awareness, preparing for expansion, strategizing, implementing, and gathering feedback.
Awareness
In this step, the company becomes aware of the opportunities, challenges, and benefits of expanding their business to the United States.
This first step includes:
- Research and analysis of the market and competition.
- Identifying potential clients.
- Understanding the legal, financial, and cultural differences to the United States.
Readiness
Once the company is aware of the opportunities, challenges, and benefits of expanding their business to the United States, the next step is Readiness.
In this step, the company is:
- Evaluating their own resources, capabilities, and limitations to determine their readiness for expansion.
- Assessing their financial health, talent, products and services, and technology, organizational structure, management team.
- Identifying areas that may need improvement to succeed in the US market. As networking, funding, infrastructure, management, talent, etc.
Strategy Design
Once the company is aware of the opportunities and challenges of the US market and has evaluated their readiness for expansion, the next step is Strategy Design.
Softlanding Global works with the company to:
- Develop a customized expansion strategy that aligns with their goals, resources, and capabilities.
- Identify the most suitable entry mode for the company, such as exporting, licensing, franchising, or establishing a subsidiary.
- Identify the target market, developing a value proposition, business plan, business model, setting goals and objectives.
- Define key performance indicators – KPIs.
- Develop a comprehensive market entry plan, including target market segments, pricing strategies, distribution channels, and promotional tactics.
- Craft a detailed timeline and roadmap for the expansion process, with clearly defined milestones and objectives.
Implementation
Once the expansion strategy is designed, the next step is Implementation.
Softlanding Global works with the company to:
- Execute the expansion strategy, leveraging our extensive network of partners and resources.
- Set up operations in the US, establishing legal and financial structures, hiring local talent, marketing the company's products and services.
- Facilitate connections with local partners, suppliers, distributors, and other stakeholders to help establish a strong presence in the US market.
Feedback
The final –and most dynamic– step of the Softlanding Global framework is Feedback. At this stage, we evaluate the success of the expansion strategy and identify areas for improvement.
The final step includes:
Tracking KPIs, analyzing results, identifying successes and failures, and incorporating feedback into future expansion strategies.
- Conducting regular performance evaluations to assess the company's progress in meeting its expansion objectives. Reskilling processes by design.
- Collecting feedback from customers, partners, and other stakeholders to identify areas for improvement and potential new opportunities.
- Using data-driven insights to make informed decisions about adjustments to the expansion strategy, ensuring the company remains competitive and achieves its growth goals.
Here is where failure becomes knowledge + positive ROI.
Get in touch. We'll match your requirements and needs with a custom made plan just for you.
- support@softlandingglobal.com
- 2828 SW 22nd St. Suite 206 – Miami, FL 33145
- +1 (305) 224-0007
